Ecommerce is a never-ending process of optimization, feature development, brand building and experimentation. We help you setup and manage a sustainable cycle to keep your sales engine going.

Holistic Ecommerce Done Right

Ecommerce is a delicate balance of fantastic design, secure technology, product merchandising, branded storytelling, digital marketing, back-office optimizations, and continuous site improvement and maintenance. To do it well, you need a holistic team with a blend of different skill sets.

We get that sometimes you might need a bespoke, personalized and dynamic storefront that will wow your customers and build brand-loyalty — while another client-partner might just need a simple site they can get up quickly and sell some product. We also understand that the worlds of B2C and B2B commerce are vastly different. The GRAYBOX ecommerce practice is intentionally flexible so we can serve you well and do exactly what you need (and nothing that you don't).

Day-to-day, we work with these platforms:

• Magento (Open Source and Commerce)
• BigCommerce
• Shopify & Shopify Plus
• Network Webstore & NetSuite Suitecommerce
• Amazon Seller Central
• A smorgasbord of other Ecom platforms (WooCommerce, Drupal Commerce, LemonTree, Volusion, Spree, etc)

We also are always working on various strategic ecommerce initiatives, such as:

• Omni-Channel (Web, Mobile, POS, & Social storefronts)
• Customer Tracking & Engagement
• Buyer & Customer Insights
• Loyalty & Rewards
• Gamification Dynamics
• Data Integrations

As ecommerce evolves daily, we work closely with our marketing, content, design and applications teams to ensure that our client-partners always have a compelling experience that highlights their products in the best possible light. Like our marketing practice, we also take a test-driven approach to our ecommerce work, so we meet frequently to define next steps, refine the current plan and learn from the results.

Our ecommerce practice typically works on a monthly ongoing retainer model, but we also do work on a time & materials or per-project basis. We've also had more creative engagement models in the past. Day-to-day, our ecommerce team lives in Jira and Confluence and uses a modified agile approach to project management — typically issuing routine website releases every 2 or 4 weeks.

While we love the opportunity to build a new storefront from scratch, we understand that modern ecommerce sites require a more iterative process. As such, most of our clients come to us via an adoption process, where we take over the design, development and maintenance of their story from another internal or external team.