Skip to content


Ecommerce is a never-ending process of optimization, feature development, brand building and experimentation. We help you setup and manage a sustainable cycle to keep your sales engine going.

Ecommerce is All About Small Performance Gains over Time

Our ecommerce practice understands all facets of an ecommerce-centric business. We help you succeed with your platform, marketplaces, campaigns, designs, customer loyalty, warehousing, fulfillment, and back office systems.

Adobe Commerce / Magento

Focused on the upper end of the mid-market, Adobe Commerce offers a balance of performance, flexibility and scale that is hard to meet in today's demanding ecommerce landscape. GRAYBOX builds Adobe Commerce the right way to allow your business to grow painlessly.

Learn More


The mid-market has matured in the last few years and BigCommerce is well-positioned within it. Their platform balances simplicity, flexibility, and scale to excel with growing businesses as well as meet the needs of the expanding enterprise market.

Learn More

Shopify & Shopify Plus

Time to market is key. Shopify's ecommerce offerings afford straightforward implementations, access to a rich app store of plugins, and great design templates to be able to launch something quickly and without breaking the bank.

Learn More

Ecommerce Store Implementation

Creating a branded ecommerce experience from the ground up can be a challenge, considering all the moving pieces and technologies that need to be brought online to make a site work effectively.

Learn More

Managed Ecommerce

Hiring an entire ecommerce and marketing team to grow as a business can be a challenge. Managed ecommerce takes a one-stop-shop approach in which the GRAYBOX team can monitor, manage, and market the growing ecommerce merchant.

Learn More

Amazon Marketplace

Amazon has over 70 million customers and represents a unique growth opportunity for your ecommerce business. Our team offers solutions to help you have an advantage.

Learn More

Omnichannel Strategy

Customers no longer fall into neat shopping silos. They want products, when they want it, via the channel they want it from. Companies need to take a more holistic and omni-channel approach to thinking about the experience we are delivering for your customers.

Learn More

Netsuite SuiteCommerce SiteBuilder

NetSuite's standard ecommerce experience, SiteBuilder, is a simple way to demonstrate product and accept transactions if you are already running NetSuite.

Learn More

Ongoing Store Support / Ecommerce Adoptions

If another company designed and/or built your current store, know that we regularly adopt these stores like they are our own. We're happy to provide support, maintenance and feature improvements for stores that we didn't originally build.

Learn More

B2B Ecommerce

B2B customers are just like consumer customers, but with more sophisticated decision-making criteria.

Learn More

Consumer (B2C) Ecommerce

The number of consumer ecommerce websites is growing rapidly. It’s vital to stand out from the pack and evolve in response to user behavior.

Learn More

Omnichannel Ecommerce

Your customers are everywhere, they expect your store to be as well.

Learn More

Loyalty Programs and Rewards Strategy

With 40% of ecommerce revenue coming from returning customers, there is clear value in brands building loyalty with a dedicated customer base. Loyalty and rewards program on ecommerce websites can play a key role in keeping customers engaged with the brand and coming back again and again.

Learn More

Holistic Ecommerce Done Right

Ecommerce is a delicate balance of fantastic design, secure technology, product merchandising, branded storytelling, digital marketing, back-office optimizations, and continuous site improvement and maintenance. To do it well, you need a holistic team with a blend of different skill sets.

We get that sometimes you might need a bespoke, personalized and dynamic storefront that will wow your customers and build brand-loyalty — while another client-partner might just need a simple site they can get up quickly and sell some product. We also understand that the worlds of B2C and B2B commerce are vastly different. The GRAYBOX ecommerce practice is intentionally flexible so we can serve you well and do exactly what you need (and nothing that you don't).

Day-to-day, we work with these platforms:

We also are always working on various strategic ecommerce initiatives, such as:

As ecommerce evolves daily, we work closely with our marketing, content, design and applications teams to ensure that our client-partners always have a compelling experience that highlights their products in the best possible light. Like our marketing practice, we also take a test-driven approach to our ecommerce work, so we meet frequently to define next steps, refine the current plan and learn from the results.

Our ecommerce practice typically works on a monthly ongoing retainer model, but we also do work on a time & materials or per-project basis. We've also had more creative engagement models in the past. Day-to-day, our ecommerce team lives in Jira and Confluence and uses a modified agile approach to project management — typically issuing routine website releases every 2 or 4 weeks.

While we love the opportunity to build a new storefront from scratch, we understand that modern ecommerce sites require a more iterative process. As such, most of our clients come to us via an adoption process, where we take over the design, development and maintenance of their story from another internal or external team.

Work & Case Studies