MyChelle Dermaceuticals: NetSuite Assessment and Optimization
GRAYBOX worked with MyChelle Dermaceuticals to improve their overall business operations by providing ongoing NetSuite support after integrating the system into their operations a few years prior. GRAYBOX determined their ongoing support by conducting shopping cart abandonment reports and analyzing all current site data.
Overall Outcome
GRAYBOX became MyChelle’s trusted partner in all things digital by improving various aspects of their ecommerce marketplace.
The Results
MyChelle’s ecommerce presence improved significantly, along with their ongoing ability to monitor site data and implement new ecommerce marketing campaigns.
29%
Increase in Year Over Year Transactions
9.41%
Ecommerce Conversion Rate
40%
Improvement to ROAS
38.50%
Increase in Average Order Value
The Overall Problem
MyChelle implemented NetSuite a number of years ago as an effective SaaS offering to run their business operations and drive their ecommerce presence. As time progressed, and their business needs became more complex, a number of system-related challenges started to interfere with their ability to continue to grow. The MyChelle business model included a combination of B2B and B2C sales channels, in addition to sophisticated inventory management and salesforce automation needs.
Additionally, the ecommerce presence for MyChelle was driven 100% by NetSuite, resulting in a very tight interconnection of marketing, ecommerce, sales, and operations functions. MyChelle reached out to GRAYBOX in their search for that unicorn consulting agency that both deeply understood ecommerce and marketing, but were also experts with NetSuite.
MyChelle made the right systems choice early in their business. This positioned them for long-term success, but any tools will start to show their age with time as business needs evolve. By evaluating their use of NetSuite, GRAYBOX was able to craft a roadmap to improve MyChelle’s operations and build even more longevity into their ERP and CRM systems.
Our Solution
1. Current State Assessment
GRAYBOX starts any NetSuite related project with an assessment of the current state. NetSuite is a complicated and diverse system, and there are myriad ways in which companies can choose to implement the features to meet their goals. We started our relationship with MyChelle by taking a deep-dive into how their system was configured, starting with general features and configurations, and going deep into inventory, data usage, and processes. Coming out of this assessment GRAYBOX provided a comprehensive report on the workings of NetSuite, along with multiple pages of optimization recommendations to help MyChelle get even more value of of their existing tools.
2. NetSuite Optimization
With a roadmap of improvements in place, GRAYBOX began the work of optimizing the MyChelle NetSuite implementation in support of their business goals. The GRAYBOX team was able to cover a lot of ground within the flexible framework of NetSuite. GRAYBOX implemented existing system features for managing transactions in multiple currencies to better facilitate selling internationally. They worked with the Advanced Promotions engine in NetSuite to create a new toolset of promotional offerings the MyChelle Marketing Team could use to increase sales velocity, while having created a number of reports, alerts, dashboards, and automated workflows to provide improved visibility into the performance of the business.
3. Ecommerce Updates in Support of Marketing Initiatives
Ecommerce is ever-evolving, and tightly coupled to a company’s marketing efforts. For nearly two years, GRAYBOX provided weekly updates to the ecommerce configurations, banners, and offerings in support of upcoming marketing campaigns for MyChelle. NetSuite’s Site Builder toolset is known for “working on production,” so the GRAYBOX team formulated a process that allowed us to closely collaborate with the MyChelle team on collateral and timing, and dependably update their production site without going through a development site preview, week-in and week-out.
Our success relies heavily on ecommerce, and we see GRAYBOX as an extension of our team. The paid search work they’ve done for us has been very effective and they’re really responsive when our needs change. Since hiring them, we’ve seen marked improvements in results across email marketing efforts, SEM, SEO, and site conversions. I also appreciate how GRAYBOX provides great analysis and insight into results, not just reports with numbers. On a personal note, everyone I’ve met is highly qualified and a delight to work with – they’re consistently helpful. They’re true professionals and I recommend them highly.
Our Services
GRAYBOX worked with MyChelle to provide a variety of services that improved both their marketing & everyday operations.
GRAYBOX succcessfully became MyChelle's ongoing digital partner, while improving internal operations and structure long-term.
Without adding employees or expensive additional software packages, the MyChelle team was able to operate more efficiently, with better visibility to their business health and performance, through more effective use of the existing NetSuite toolset. GRAYBOX was able to extend the life of their ecommerce operations by a full year while still increasing annual sales, in preparation for replatforming to a new ecommerce platform.
29%
Increase in Year Over Year Transactions
9.41%
Ecommerce Conversion Rate
40%
Improvement to ROAS
38.50%
Increase in Average Order Value
Contact Us
We'd love to answer any questions, give you some free advice, and talk about your next project.
Beyond just individual projects, we work with you to find success in everything digital. Trust us to guide your unique business in an everchanging digital world.
Our Results
