Great content is always well-researched, articulate and tailored to your customer’s needs. We craft compelling written content, video, and illustrations that tells your message in the right way.

Effective, Precision-Targeted Content

Design is essential, but frankly, your users don't come to your website or application to be visually stimulated — they came to learn about you, find products, or get something done. As such, the single most important element of your digital experience is your content — the text, images, videos and interactive elements that convey your brand message effectively. GRAYBOX works with our client-partners to construct content unique to their brand that tells your message effectively.

The GRAYBOX content practice are experts in many types of content for a variety of mediums including:

• Website Content
• Content Strategy
• Social Content
• SEO
• Technical Content
• Sales (Persuasive) Content
• Video Production
• Photography
  

Content informs people and it has the power to persuade and shift perspectives. Content is essential for effective campaigns, and it starts with your content strategy. Many people make the mistake of not investing in their content and their digital presence suffers as a result.

All of our content work begins with a robust interviewing process so that we can understand your business, who your customers are, and what the right tone, voice and message is that we need to get across to them. Most content can convey 2-3 messages at once, so we want to be razor-sharp about what we want to convey. Once we have a campaign outlined, we start producing the work — and since we aren't subject matter experts in everything — this is a very collaborative effort with your team so we can best understand your unique business and industry. We take pride in being able to quickly get up to speed via thorough research in a variety of topics and industries.

Our content team generally works on projects on a time & materials or per-project basis in collaboration with our websites, marketing, ecommerce or applications practices. Project management is done via a traditional waterfall process (plan > discover > produce > deliver).

Aside for complete new campaigns, we are also used to create additional content for an existing site or marketing campaign — in these cases, we adopt the tone, voice and content guidelines already established and seamlessly fit our new work into what already exists.