Great UX is rooted in a deep understanding of your users — we do research, conduct interviews, and talk to actual users to create personas that are reflective of your audience and their specific goals & needs.

UX strategy is a key moment in the planning phases for your site or application. It’s a critical moment where we collaboratively come to understand your business objectives, who your audience is and what they need to succeed.

To start, we organize half-day or full-day workshops with your team and our strategy & creative teams. We then work with your team on a unique series of exercises that create a shared vision of what success means for your organization and this project.

Next, we work with your marketing team to understand who the audience and your users before the application development. Successful digital projects resonate with the innate desires of your audience and what they want from your brand, so we need to first understand that in order to know if we're going to be successful.

It’s totally normal for any product or site to have multiple audience groups with multiple goals each. We map these out in persona documents that highlight the primary, secondary and tertiary goals for each audience. We learn these by conducting audience interviews with both your internal team, your staff that works with your customers and your customers themselves.