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White paper: Transcend the Transaction

We have seen the future, and it is not ecommerce. It’s been around for awhile now.

The future is about making ecommerce work better for you and your customers. We happen to know a lot about ecommerce, and we’re happy to tell you about its future.

Anyone can just sell stuff to people. It’s easy. It also can be a missed opportunity, because what could have been a relationship-builder was merely a transaction. Every component of a customer’s ecommerce experience — from navigation to recommendations to the ecommerce platform itself — is a chance to build a relationship.